Privacy Policy
Last updated: [2025-11-24]
London Art Auction (“we”, “us”, “our”) is committed to protecting your personal information and handling it with care and respect. This policy explains what data we collect, why we collect it, and how it is used, stored, and safeguarded.
1. Information we collect
We may collect the following types of information when you interact with our website or submit a form:
Information you provide directly
- Name
- Contact details (email, phone number, address)
- Identification documents (e.g. passport, driving licence, residence permit)
- Proof of address
- Details about artworks submitted for valuation
- Any information you include in messages or enquiries
Automatically collected information
When you visit our website, basic technical information may be collected (such as device type, browser, and general usage data). This is standard for most websites and helps us improve our services.
2. How we use your information
We use your information for the following purposes:
- To process bidder registrations and verify identity
- To respond to enquiries, requests for estimates, or valuation submissions
- To manage participation in our sales and auctions
- To meet legal and regulatory obligations, including anti-money-laundering requirements
- To maintain internal records
- To contact you regarding your registration, valuation request, or upcoming sales (only where appropriate)
We do not sell or trade your information with third parties.
3. Legal basis for processing
We process your personal data on one or more of the following bases:
- Your consent (e.g. when you tick the consent box on a form)
- Contractual necessity (responding to requests or managing your registration)
- Legal obligations (identity verification and AML requirements)
- Legitimate interests (running our business safely and efficiently)
4. File uploads and sensitive documents
Documents such as passports, proof of address, and artwork photographs are used solely for verification or valuation purposes.
They are stored securely and accessed only by authorised personnel.
5. Sharing your information
We may share limited information with trusted service providers who support our work, such as:
- Website hosting or form platforms
- Email communication tools
These providers act only on our instructions and do not use your data for their own purposes.
We may also share information if required by law or regulatory authorities.
6. Data retention
We retain personal information only for as long as necessary:
- Bidder records: as required for compliance and internal record-keeping
- Valuation and enquiry submissions: for as long as the enquiry remains active
- Legal documents: in line with statutory requirements
Information is securely deleted when no longer needed.
7. Your rights
You have the following rights under GDPR:
- Access to the personal data we hold about you
- Correction of inaccurate or incomplete information
- Request deletion (where legally permissible)
- Restriction or objection to certain types of processing
- Withdrawal of consent at any time
You may exercise these rights by contacting us at:
info@londonart.auction
8. Security
We take reasonable technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
No method of transmission or storage is entirely risk-free, but we work to maintain a secure environment for all information you provide.
9. Cookies
Our website may use basic cookies to ensure proper functionality, site performance, and user experience.
You can adjust your browser settings to control or disable cookies at any time.
10. Contact us
If you have any questions about this Privacy Policy or how your data is handled, please contact us at:
info@londonart.auction
128 City Road, London, United Kingdom, EC1V 2NX